MCBD began life as four people, a desk and a phone in 1999.

Since then, we’ve grown to be a top 25 agency, with 27 clients and 90 staff.

We’ve won almost every creative award going, but more importantly we’ve also scooped 17 IPA Effectiveness Awards in the last 4 years and were the IPA Effectiveness Agency of the Year 2007.

We’re part of the Cossette Communication Group, along with Elvis, Spike, Dare Digital, Band & Brown, Brando and Identica.

In its review of the best agencies of 2009, Marketing magazine commented: ´For the second year running, MCBD came tantalisingly close to securing the top prize. This is testament to the seamless succession of the management team, which was put in place after three of the founding partners stepped down. It ensured the agency continued to produce some insight-driven and creatively powerful work for its clients.´ Marketing 9th December 2009.

Now onto the crucial question: what’s so different about MCBD?


Most clients need more than one agency. Most agencies find it tough to work with other agencies. Most networks force their agencies to work together.

At Cossette, we’re different.We’re a multi-disciplined community where each group agency is able to be an entrepreneurial leader in its field.

When our agencies - MCBD, Elvis, Dare, Spike, Band&Brown and Identica - work together, they do so as equal partners, with an appointed lead agency appropriate for each brief. We call this convergence.