The launch of the 2008 Fiesta – the dramatically styled sixth generation of Ford’s much loved small hatchback – demanded an advertising campaign that matched the new car’s key attributes of innovation and slick design.

To meet these demands Ford and Ogilvy went all over Europe asking cutting-edge creative talent to put forward work which they felt defined the essence of modern life and culture today.

The resulting campaign – which encompasses posters, print and a website (designed by Wunderman) as well as TV - places the new Fiesta at the heart of contemorary culture, and aims to align it with all that’s contemporary and fresh in art and design, through to architecture and fashion.