In October 2009, American Express launched a major international marketing campaign devised by Ogilvy introducing a new positioning, “Realise the Potential”.

The TV component, available in this bundle, consists of an animated slot which highlights the wide range of services that are available to cardmembers such as travel reservations, finding tickets for events and medical help abroad.

There are also over 30 press executions, created by Ogilvy Advertising, three of which are included in this bundle.

The campaign was created by Dennis Lewis (Creative Partner), Andy Bird (Art Director), Steve Hooper (Creative Director, copy) and Sue Higgs (Senior Copywriter) at Ogilvy. Animation was by Kuntzel and Deygas of the Addadog animation production company in Paris.