 A global site to launch the new walkman range of phones and to show how music has the power to move people. On this ambitious site each phone is represented by a different world made up of music, a dancing figure and animated landscapes. Users can make their own world by choosing music and using a bespoke drag and drop image app we created in flash. We also added an application which lets music fans download and install a bespoke MP3 player onto their desktop which visually reflects the world they created. The program scans their machine for music and allows them to open it without being online and play their own MP3s whenever they like With over 5 million visits and a quarter of visitors returning 5 times or more, our unique and inspirational site delivered significantly beyond the brief, deepening brand affinity and increasing sales. | 1. Upload your work: If asked you will have to accept the widget to upload videos. Note there is a 50MB limit for each video. Videos of most file formats can be uploaded. However, we recommend uploading video in flv or mpeg4 format with mp3 audio. We do accept mpg, avi, mov and wmv formats. These generally work but because certain videos of the same extension can differ widely in their internal make-up, some may not be convertible (see the FAQs for more information). In addition, the file should not have been converted before being uploaded to the site as otherwise it may corrupt when it’s being uploaded. Also, please make sure that the name of the file only contains alphanumeric characters otherwise it won´t upload.
Radio ads can be uploaded but need to be in mp3 format. Once you´ve added your radio / video you also need to press upload. 2. Upload a thumbnail of the work below: This will represent your work throughout the site. (Optimal size:160W X 150H pixels) Formats supported .JPG, .GIF and .PNG  3. Tag your work Title: Media: Sector: Other: Tags: Link: (must include http://) 4. Press Save to submit work for approval. Your work will not appear on the site until it has been approved by your agency Blue - the number of people who worked on this Pink - the number of people who like this Yellow - the number of comments Grey - the number of views |
