Woolworths Catapult | UK creative work

1. Tag your work

Title:

Woolworths Catapult

Media:

Website

Sector:

Retail

Other:

Tags:

Catapult, prizes,

Must include http://

Link:

http://www.ddawards.com/assets/woolworths/flash-player.html

2. Add your file and then upload your work:

You must accept the widget. There is a 50MB limit. What files are accepted?

Videos of most file formats can be uploaded.

We recommend uploading flv or mpeg4 format with mp3 audio.

We accept mpg, avi, mov and wmv formats. These generally work but because certain videos of the same extension can differ widely in their internal make-up, some may not be convertible (see the FAQs for more information).

In addition, the file should not have been converted before being uploaded to the site as otherwise it may corrupt when it’s being uploaded. Also, please make sure that the name of the file only contains alphanumeric characters otherwise it won´t upload.

Radio ads can be uploaded but need to be in mp3 format. Once you´ve added your radio / video you also need to press upload.

3. Upload a thumbnail of the work below: This will represent your work throughout the site. (Optimal size:160W X 150H pixels)

Formats supported .JPG, .GIF and .PNG

4. Describe the work

How would Wooly and Worth launch Woolworth´s new Big Red Book? A press conference? A factory tour? No. They´d launch it from a catapult - obviously.

We built a real life 14 foot catapult and positioned it in a field, surrounded by targets. Each target represented a prize from the catalogue. Visitors to the site could take aim and fire in real time, all from the comfort of their home, and watch the results of their efforts live on the site. The temptation to hit the bull’s-eye and win a whole page of prizes drove nearly 50,000 visitors to the site in just 2 days.