Vodafone have a global strategy to use music as a differentiator for their brand and engage with the youth market. As such a lot of this activity has been very energetic but relatively disparate around the world. As part of a realignment of the music marketing they have created a single design style and tone of voice for all the communications which is represented in the global activities

Dare were briefed to bring all of this activity together digitally, and the purpose of the website is to show all the activity that Vodaofne are doing around the world. We wanted to create something that was genuinely useful, and helped people find out about music that they might like, while at the same time demonstrating the breadth and range of what Vodafone does. We did this by creating a sense of unlimited exploration and discovery.

music.vodafone.com is a tool created to help people find music that they don´t know they like from the videos, events and streams provided by Vodafone. A database of the most recent events and gigs is tagged up and connected together with what is related to other content.