When a strong concept combines with the perfect media placement, the result is possibly the most impactful digital outdoor executions of the year.

Promoting the speed of Vodafone´s Mobile Broadband products, the creative execution was entirely integrated with the ATL and other digital communication that were out in market at that time. To maximise the creative impact of this opportunity the structure to which the digital screen is attached was replicated in the background of the animation providing the illusion that the modem was part of the platform. The concept behind the animation leads to the USB modem launching beyond the structure, through the rarefied atmosphere at great speed and then into space. ‘Get online with our small and speedy USB modem’.