Barclays Personal Reserve | UK creative work

1. Tag your work

Title:

Barclays Personal Reserve

Media:

Other Digital

Sector:

Financial Services

Other:

Tags:

banking, financial, overdraft, current account,

Must include http://

Link:

http://www.barclays.co.uk/personalreserve/

2. Add your file and then upload your work:

You must accept the widget. There is a 50MB limit. What files are accepted?

Videos of most file formats can be uploaded.

We recommend uploading flv or mpeg4 format with mp3 audio.

We accept mpg, avi, mov and wmv formats. These generally work but because certain videos of the same extension can differ widely in their internal make-up, some may not be convertible (see the FAQs for more information).

In addition, the file should not have been converted before being uploaded to the site as otherwise it may corrupt when it’s being uploaded. Also, please make sure that the name of the file only contains alphanumeric characters otherwise it won´t upload.

Radio ads can be uploaded but need to be in mp3 format. Once you´ve added your radio / video you also need to press upload.

3. Upload a thumbnail of the work below: This will represent your work throughout the site. (Optimal size:160W X 150H pixels)

Formats supported .JPG, .GIF and .PNG

4. Describe the work

Barclays’ brief was to communicate their new Personal Reserve overdraft service to their existing current account customers.

Offline, this message was delivered through standard press channels and direct mail. It was up to online to bring this offering to life in a fresh and entertaining way, allowing users to understand through interaction.

The demo starts with an introduction from our protagonist, Sam, followed by a series of video scenarios which the user can select at random to throw a spanner in Sam’s week – illustrating the benefits of having Personal Reserve on your account.