Where are the Joneses? | UK creative work

1. Tag your work

Title:

Where are the Joneses?

Media:

Viral

Sector:

Automotive

Other:

Tags:

Social, viral, Ford, media, web, online, networking, digital,

Must include http://

Link:

http://wherearethejoneses.com

2. Add your file and then upload your work:

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Videos of most file formats can be uploaded.

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Radio ads can be uploaded but need to be in mp3 format. Once you´ve added your radio / video you also need to press upload.

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4. Describe the work

Ford wanted to explore new ways of reaching 16-24 year olds through emerging media and specifically social networking. We needed an idea that ensured Ford became the conversation rather than forcing itself into one.
‘Where are the Joneses?´ was born, the world’s first audience written online comedy soap with 96 episodes airing over 3 months. The production drew on a diversity of Web 2.0 services, including Wordpress, Wikidot, YouTube, MySpace, Facebook and Flickr.
The award winning series was a huge success generating just under half a million site visits, significant media coverage for Ford and a pioneering example of brand engagement through social media.