Ford viral content | UK creative work

1. Tag your work

Title:

Ford viral content

Media:

Viral

Sector:

Automotive

Other:

Tags:

Ford, viral, experiential

Must include http://

Link:

2. Add your file and then upload your work:

You must accept the widget. There is a 50MB limit. What files are accepted?

Videos of most file formats can be uploaded.

We recommend uploading flv or mpeg4 format with mp3 audio.

We accept mpg, avi, mov and wmv formats. These generally work but because certain videos of the same extension can differ widely in their internal make-up, some may not be convertible (see the FAQs for more information).

In addition, the file should not have been converted before being uploaded to the site as otherwise it may corrupt when it’s being uploaded. Also, please make sure that the name of the file only contains alphanumeric characters otherwise it won´t upload.

Radio ads can be uploaded but need to be in mp3 format. Once you´ve added your radio / video you also need to press upload.

3. Upload a thumbnail of the work below: This will represent your work throughout the site. (Optimal size:160W X 150H pixels)

Formats supported .JPG, .GIF and .PNG

4. Describe the work

Ford wanted to break down rational objections to purchase consideration at US autoshows and turn consumers into advocates.
The solution was simple - create covetable experiences built on each vehicle´s brand personality, tap into consumers’ passion for cars and turn them into advocates through viral opportunities.
A series of digital executions were developed enabling users to create music, have their picture taken and download favorite engine sounds as ringtones. An increase of 47% in qualified leads was achieved with 1,000s of users emailing content to themselves and friends, spreading positive messages about new Ford products.