Sony Ericsson Xperia X1 | UK creative work

1. Tag your work

Title:

Sony Ericsson Xperia X1

Media:

Other Digital

Sector:

Electrical goods

Other:

Tags:

sony ericsson, xperia x1, johnny x, branded content

Must include http://

Link:

www.whoisjohnny-x.com/

2. Add your file and then upload your work:

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Formats supported .JPG, .GIF and .PNG

4. Describe the work

Sony Ericsson has chosen to launch its new category of phone, the Xperia X1, online with an episodic drama written and produced by Dare.

The Xperia X1 is Sony Ericsson’s first smart mobile phone which lets you enjoy the convergence of communication and entertainment and allows users to personalise their access via the XPERIA panel interface.

Dare needed to create excitement and buzz around this ground breaking product which would exceed the expectations of those who have eagerly anticipated the product’s launch announced earlier this year.

Our solution, ‘Who is Johnny X?’, is a fast-paced 9 part episodic thriller in which the hero uses the X1 to piece together elements of his life following his kidnap by an organised gang.