Tourism Ireland - Unwind In Ireland (integrated) | UK creative work

1. Tag your work

Title:

Tourism Ireland - Unwind In Ireland (integrated)

Media:

Banner

Sector:

Travel & Transport

Other:

Tags:

TI, Tourism Ireland

Must include http://

Link:

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4. Describe the work

Press: The credit crunch is affecting everyone. We wanted to encourage people to ´Unwind in Ireland´ by creating a press ad consisting of a map of the UK made out of tangled string and a simple ´unwound´ outline of Ireland – implying consumers could visit the island and get away from all the hassle at home, by taking a short break there.

Online: The credit crunch is affecting everyone. We wanted to encourage people to ´Unwind in Ireland´ by creating an interactive MPU consisting of a map of the UK, made out of tangled string. Clicking on the ad unwound the tangled string of the UK to reveal a simple outline of Ireland – implying consumers could visit the island and get away from all the hassle at home, by taking a short break there.