 1. Tag your work Title: Ford Kuga - Blank Canvas Media: TV Sector: Automotive Other: Tags: Ogilvy Advertising, Ford Kuga, Ogilvy Group UK, Nicolai Fuglsig Must include http:// Link: |  0 0 0 |
2. Add your file and then upload your work: You must accept the widget. There is a 50MB limit. What files are accepted? 3. Upload a thumbnail of the work below: This will represent your work throughout the site. (Optimal size:160W X 150H pixels) Formats supported .JPG, .GIF and .PNG  4. Describe the work The creative idea is about challenging the assumption that everyday functionality has to look boring. The Kuga campaign is more than just a launch campaign for a new car from Ford. Like our earlier Mondeo work, it challenges the perception that the firm Henry Ford founded in 1903 only makes boring (if reliable cars) cars. The idea for the 360 campaign came from Ogilvy London and Stockholm (Paul Miles and Adam Staples; and Richard Baynham and Bjorn Persson respectively), and with creative partner Greg Burke at the helm, was brought to life by the Ford Blue Team including work from Wunderman, Burrows and Mindshare. The TV was directed by Sony “Balls” man, Nicolai Fuglsig (see story posted on 15th May), and the print shot by Nick Meek. |
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