BP Ultimate Takes You Further | UK creative work

1. Tag your work

Title:

BP Ultimate Takes You Further

Media:

Sector:

Fuel

Other:

Tags:

Ogilvy Advertising, BP Ultimate, OgilvyOne London, Ogilvy Group UK

Must include http://

Link:

http://www.ogilvy.co.uk/ogilvy-advertising/index.php/2009/05/13/new-tv-spot-demonstrates-that-bp-ultimate-really-takes-you-further/

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4. Describe the work

On average, BP’s Ultimate fuel gives drivers 28 extra miles per tank. This new TV campaign from Ogilvy Advertising (with help from colleagues at OgilvyOne London), “BP Ultimate Takes You Further”, demonstrates that very fact!

Alan Morrice and Paul Diver were the creatives. The music is by Buller & Bang and the song is called “Little Puzzle”.

This spot is part of a wider campaign, created jointly by Ogilvy Advertising and OgilvyOne, which also includes press and poster ads, radio commercials and digital executions.