 1. Tag your work Title: Fanta Stealth Sound System Media: Viral Sector: Entertainment & Leisure Other: Tags: Ogilvy Group UK, Ogilvy Advertising, Fanta SSS, Martyn Ware Must include http:// Link: |  1 0 0 |
2. Add your file and then upload your work: You must accept the widget. There is a 50MB limit. What files are accepted? 3. Upload a thumbnail of the work below: This will represent your work throughout the site. (Optimal size:160W X 150H pixels) Formats supported .JPG, .GIF and .PNG  4. Describe the work Ogilvy Advertising has devised a ground-breaking mobile phone application for Fanta that allows the brands’ younger consumers to communicate with each other without adults hearing. Downloadable from www.m.fanta.eu, the application, called the Fanta Stealth Sound system, uses high-pitched frequencies that are only audible to consumers under about the age of 20. It features sound tags such as wolf-whistles, warnings and pssts, along with other tags representing traditional words and phrases such as “cool”, “uncool” and “let’s get out of here”. Fanta Stealth Sound System launched Europe-wide and has been supported by PR, viral, print and on-line advertising, on-pack promotions and POS materials. The sound tags have been developed by electronic music pioneer and digital music guru Martyn Ware, who founded both Heaven 17 and The Human League. The idea for the application combines Fanta’s brand vision of creating “more play” with the insight that teenagers never like to be separated from their friends or their mobiles - and like to talk freely without being overheard by adults. |
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