 1. Tag your work Title: Ford Fiesta "This Is Now" Media: TV Sector: Automotive Other: Tags: Ogilvy Advertising, Ford Fiesta, "This Is Now", Noah Harris, Ogilvy Group UK Must include http:// Link: |  0 0 0 |
2. Add your file and then upload your work: You must accept the widget. There is a 50MB limit. What files are accepted? 3. Upload a thumbnail of the work below: This will represent your work throughout the site. (Optimal size:160W X 150H pixels) Formats supported .JPG, .GIF and .PNG  4. Describe the work The launch of the 2008 Fiesta – the dramatically styled sixth generation of Ford’s much loved small hatchback – demanded an advertising campaign that matched the new car’s key attributes of innovation and slick design. To meet these demands Ford and Ogilvy went all over Europe asking cutting-edge creative talent to put forward work which they felt defined the essence of modern life and culture today. All this creativity was harnessed by Noah Harris, one of the UK’s hottest new directors. Noah shot the TV ad at night over two weeks in Berlin, using stop frame animation. Once the shoot was completed, the creative submissions were incorporated together with images contributed by students throughout Europe. The resulting campaign places the new Fiesta at the heart of contemorary culture, and aims to align it with all that’s contemporary and fresh in art and design, through to architecture and fashion. John Crozier wrote it, Dom Sweeney did the art direction. The music is by Pluxus and the track is called “Transient”. |
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