Comfort "Naturists" | UK creative work

1. Tag your work

Title:

Comfort "Naturists"

Media:

Sector:

Household

Other:

Tags:

Comfort "Naturists", Ogilvy Advertising, Ogilvy Group UK

Must include http://

Link:

http://www.ogilvy.co.uk/ogilvy-advertising/index.php/2008/07/

2. Add your file and then upload your work:

You must accept the widget. There is a 50MB limit. What files are accepted?

Videos of most file formats can be uploaded.

We recommend uploading flv or mpeg4 format with mp3 audio.

We accept mpg, avi, mov and wmv formats. These generally work but because certain videos of the same extension can differ widely in their internal make-up, some may not be convertible (see the FAQs for more information).

In addition, the file should not have been converted before being uploaded to the site as otherwise it may corrupt when it’s being uploaded. Also, please make sure that the name of the file only contains alphanumeric characters otherwise it won´t upload.

Radio ads can be uploaded but need to be in mp3 format. Once you´ve added your radio / video you also need to press upload.

3. Upload a thumbnail of the work below: This will represent your work throughout the site. (Optimal size:160W X 150H pixels)

Formats supported .JPG, .GIF and .PNG

4. Describe the work

The lure of clothes washed with new Comfort Naturals proves irresistible to a group of naturists in this ad for the best-selling fabric conditioner from Ogilvy Advertising.

The 90-second ad, which appeared on-line and in selected cinemas, is set in a naturist marriage guidance session. A distraught naturist husband recounts his wife’s “infidelity” with his best friend as he finds them fully clothed and enjoying the feeling of each other’s clothing.

Click on the link below to find out more info on the campaign.