Amex "Modelling Clay" | UK creative work

1. Tag your work

Title:

Amex "Modelling Clay"

Media:

Sector:

Financial Services

Other:

Tags:

Ogilvy Group UK, OgilvyOne London, Amex "Modelling Clay"

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Link:

http://www.ogilvy.co.uk/ogilvy-one/index.php/2008/11/

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4. Describe the work

Here is OgilvyOne London’s hugely popular TV commercial for American Express’ Platinum Cashback credit card entitled “Modelling Clay”. Using plasticine-style animation, it promotes the benefits of the card - namely a whopping 5% cashback in the first three months.

Libby Young was the art director, James Sexton wrote it, and Arthur Parshotam was the creative director.