O2 Quacky Races | UK creative work

1. Tag your work

Title:

O2 Quacky Races

Media:

Website

Sector:

Telecoms

Other:

Tags:

Must include http://

Link:

http://www.quackyraces.com/

2. Add your file and then upload your work:

You must accept the widget. There is a 50MB limit. What files are accepted?

Videos of most file formats can be uploaded.

We recommend uploading flv or mpeg4 format with mp3 audio.

We accept mpg, avi, mov and wmv formats. These generally work but because certain videos of the same extension can differ widely in their internal make-up, some may not be convertible (see the FAQs for more information).

In addition, the file should not have been converted before being uploaded to the site as otherwise it may corrupt when it’s being uploaded. Also, please make sure that the name of the file only contains alphanumeric characters otherwise it won´t upload.

Radio ads can be uploaded but need to be in mp3 format. Once you´ve added your radio / video you also need to press upload.

3. Upload a thumbnail of the work below: This will represent your work throughout the site. (Optimal size:160W X 150H pixels)

Formats supported .JPG, .GIF and .PNG

4. Describe the work

To celebrate the launch of O2 Top-up Surprises, a TV commercial showed rubber ducks travelling the world to bring customers surprises of all sizes. So we gave our young Pay & Go audience the chance to race their very own O2 duck to win the ultimate surprise – a trip round the world.

People could choose and name their own online Tamagotchi-style duck and race it round the globe. They had to work out how much food, love and sleep their duck needed to swim its fastest and make it onto the leaderboard.

In 3 weeks: the site has had over 500,000 visitors with over 80,000 ducks created and an average time of 9 minutes 50 seconds spent on the site.