Cadbury Creme Egg, Here Today Goo Tomorrow, 2009 campaign | UK creative work

1. Tag your work

Title:

Cadbury Creme Egg, Here Today Goo Tomorrow, 2009 campaign

Media:

Other Digital

Sector:

Food

Other:

Tags:

Cadbury, Creme Egg, Here Today Goo Tomorrow

Must include http://

Link:

www.cremeegg.co.uk

2. Add your file and then upload your work:

You must accept the widget. There is a 50MB limit. What files are accepted?

Videos of most file formats can be uploaded.

We recommend uploading flv or mpeg4 format with mp3 audio.

We accept mpg, avi, mov and wmv formats. These generally work but because certain videos of the same extension can differ widely in their internal make-up, some may not be convertible (see the FAQs for more information).

In addition, the file should not have been converted before being uploaded to the site as otherwise it may corrupt when it’s being uploaded. Also, please make sure that the name of the file only contains alphanumeric characters otherwise it won´t upload.

Radio ads can be uploaded but need to be in mp3 format. Once you´ve added your radio / video you also need to press upload.

3. Upload a thumbnail of the work below: This will represent your work throughout the site. (Optimal size:160W X 150H pixels)

Formats supported .JPG, .GIF and .PNG

4. Describe the work

For the ´09 Creme Egg gooing season we created an interactive campaign encompassing social media, mobile and web-based games and Creme Egg’s very own blog which pulled together all the gooey gooings on on the web. We provided multiple opportunities for the legions of Creme Egg brand fans to get involved with and even shape the campaign as it developed. For instance voting via the blog on which TV ad they thought deserved airing in a specially bought slot. A multi-level platform game deepened enagagement with the ´goo´ message while display advertising across online, wap and in-game further underlined the products seasonality, further supporting Here Today, Goo Tomorrow.