Scottish Government ´Bend´ | UK creative work

1. Tag your work

Title:

Scottish Government ´Bend´

Media:

Sector:

Government Departments

Other:

Tags:

Scottish Government Road Safety Scotland rural roads driving Don´t risk it The Union Scotland Edinburgh

Must include http://

Link:

http://www.union.co.uk

2. Add your file and then upload your work:

You must accept the widget. There is a 50MB limit. What files are accepted?

Videos of most file formats can be uploaded.

We recommend uploading flv or mpeg4 format with mp3 audio.

We accept mpg, avi, mov and wmv formats. These generally work but because certain videos of the same extension can differ widely in their internal make-up, some may not be convertible (see the FAQs for more information).

In addition, the file should not have been converted before being uploaded to the site as otherwise it may corrupt when it’s being uploaded. Also, please make sure that the name of the file only contains alphanumeric characters otherwise it won´t upload.

Radio ads can be uploaded but need to be in mp3 format. Once you´ve added your radio / video you also need to press upload.

3. Upload a thumbnail of the work below: This will represent your work throughout the site. (Optimal size:160W X 150H pixels)

Formats supported .JPG, .GIF and .PNG

4. Describe the work

These cinema ads for the Scottish Government rely on specific media buying. The first ad runs at the start of the ad break. The second ad (which is identical apart from the ending) runs at the end of the break. Thus the effect is that you think you´ve already seen the ad - until the end. Four different endings were created; these are rotated.