MotorsportVision driving experiences integrated campaign | UK creative work

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Title:

MotorsportVision driving experiences integrated campaign

Media:

Sector:

Entertainment & Leisure

Other:

Tags:

sport, motorsport, cars, driving, drive, days out, gifts, integrated

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Link:

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4. Describe the work

Helping women burn plastic (and their men, rubber).

Bookings for these driving experiences had shown that although it was the boys who got behind the wheel, it was their women who did the buying. We saw it as an opportunity to revive the battle of the sexes, albeit in a good-humoured way.

The famous race tracks owned by MotorSportVision were the battlefield, with chances to seek revenge, to belittle and humiliate – all valid reasons to motivate sales among our largely female audience.