Wales v SA ´BOK STOPS HERE´ campaign | UK creative work

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Title:

Wales v SA ´BOK STOPS HERE´ campaign

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Entertainment & Leisure

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Tags:

rugby, sport, Wales

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4. Describe the work

Our task for the Welsh Rugby Union was to help sell tickets to the Wales v South Africa match. Raising hopes of a win against the Springboks, one of the strongest rugby teams in the world, depended on drawing on the eternal optimism of the Welsh. The match of Wales versus South Africa held out the possibility of an upset, and suggesting such could only help ticket sales. That’s exactly what we did with the headline of ‘THE BOK STOPS HERE’ and an image of a threatening Welsh rugby player, backed by an army of ardent Welsh supporters. Expect an epic battle, was the message.

Our integrated campaign exceeded all expectations. 60,527 attended, 21% over the target figure of 50,000, and a summer record for the Millennium Stadium.