Sony Vaio - Malkovich Script | UK creative work

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Title:

Sony Vaio - Malkovich Script

Media:

Website

Sector:

Electrical goods

Other:

Tags:

Must include http://

Link:

http://dd2.daredigital.com/sony/vaio-john.com/

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4. Describe the work

Fallon´s ATL campaign for VAIO introduced the unique, witty, irreverent John Malkovich as the personality behind the brand.

Dare´s online work took this relationship further, as we delved deeper into Malkovich’s mind, exposing his affection for Dr Seuss, bus fumes and home-made apple crumble.

Dare´s Online Script Project, initiated and inspired by John, saw him write the first scene and then hand control over to visitors. The result was as quirky and fascinating as the man himself.