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Title:
WaterAid "Diarrhoea"
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TV
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Charities
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Kitcatt Nohr’s overall creative idea for WaterAid’s integrated campaign is “Dig toilets, not graves”. The campaign aims to show how providing proper sanitation in the form of simple pit toilets can help stop the spread of diarrhoea, which kills 4,000 children every day in developing countries.

This TV ad, directed by award-winning director Susannah Hayes, features the popular playground song “Diarrhoea Diarrhoea”.
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