1. Tag your work
Title:
O2 Christmas Panto
Media:
Other Digital
Sector:
Telecoms
Other:
Tags:
O2 panto, Christmas, fast panto, ais, aislondon, archibald ingall stretton, digital, social
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5. Describe the work
Conscious that most Christmas messages from brands are often lame affairs, transparently selling under the guise of spreading ´goodwill´ -- we set out to do something completely different for O2. We created the ´World´s Fastest Panto´ -- a unique piece of ´digital theatre´ that was engaging, entertaining, brand-building and, for a minimal budget of £20K, raised £8,000 to help young people make changes in their communities through The Thing Big programme from O2.
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