1. Tag your work
Title:
Tourism Ireland Toolkit - Matt Malloys
Media:
Banner
Sector:
Travel & Transport
Other:
Tags:
TI, Tourism Ireland
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Link:
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4. Describe the work.
Nothing quite sells Ireland like a trip to Ireland. We created an online banner that allows users to sample the diverse locations for themselves. Interacting with the banner allows the user to conduct a traditional Irish music band outside Matt Molloy’s world famous music pub. Clicking on a band member allows the user to turn their instrument on and off. The more you interact, the more engaging the ad becomes, mirroring the experiences of a trip to Ireland.
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IPA 2010
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