 1. Tag your work Title: JOHNSON & JOHNSON - LISTERINE Media: DM Sector: Pharmaceuticals Other: Tags: JOHNSON & JOHNSON - LISTERINE Must include http:// Link: |  0 1 0 |
2. Upload your work (you can use the same image for the main and thumbnail versions but if you do please ensure that the image has a different file name from the thumbnail version): Formats supported .JPG, .GIF and .PNG  3. Upload a thumbnail of the work below: This will represent your work throughout the site (optimal size is 160W X 150H in pixels).  4. Describe the work. This DM piece was sent to UK dental professionals to encourage them to try Listerine Advanced Tartar Control, and then recommend regular use of it to their patients. In order to achieve cut through, we wanted to creat a visually-striking piece that would immediately intrigue the recipient. The result was a mailer that was pure white; it appeared to have nothing on it. On closer inspection the letter copy had been written in an embossed font. |
5. Select the agency you did this work at 6. Press Save to submit your work for approval. Your work will only appear on the site after it has been approved by your agency.  Blue - the number of people who worked on this Pink - the number of people who like this Yellow - the number of comments Grey - the number of views |  |
