 1. Tag your work Title: SHELL Fuel Poster Media: Poster Sector: Agriculture/Livestock/Fisheries Other: Tags: SHELL Fuel Poster Must include http:// Link: |  0 0 0 |
2. Upload your work (you can use the same image for the main and thumbnail versions but if you do please ensure that the image has a different file name from the thumbnail version): Formats supported .JPG, .GIF and .PNG  3. Upload a thumbnail of the work below: This will represent your work throughout the site (optimal size is 160W X 150H in pixels).  4. Describe the work. This outdoor campaign promoted the ´Shell Drivers´ Club´ loyalty programme, which helps members reduce the cost of motoring by collecting points that can be redeemed for fuel. Art directionally the executions are a modern take on classic Shell advertising and centre around the brand idea of ´Get the most out of every drop”. The poster tied in with the existing visual property from the retail campaign - a Shell Drivers´ Club card passing into a drop of fuel, where it transforms into a five pound note (signifying the money that you´d redeem). The campaign also featured a 96 sheet adaptation and 30´second radio scripts |
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