 HSBC wanted a way to make their brand front of mind with both existing and potential customers, while extolling the virtues of their brand positioning of The World´s Local Bank. We developed an HSBC application for iPhone users which through a simple click-through, would give the user world travel information, including a currency converter and a world clock. The application would also give HSBC brand presence on the home screen of anyone who downloaded it to their iPhone | 1. Upload your work (you can use the same image for the main and thumbnail versions but if you do please ensure that the image has a different file name from the thumbnail version): Formats supported .JPG, .GIF and .PNG  2. Upload a thumbnail of the work below: This will represent your work throughout the site (optimal size is 160W X 150H in pixels). If this is online work, you can link from this image to the actual execution by entering a link below (step 3).  3. Tag your work Title: HSBC iPhone App Media: TV Sector: Financial Services Other: Tags: HSBC iPhone App Must include http:// The link entered here will also be linked from the image. Link: 4. Press Save to submit your work for approval. Your work will only appear on the site after it has been approved by your agency. Blue - the number of people who worked on this Pink - the number of people who like this Yellow - the number of comments Grey - the number of views |
