 1. Tag your work Title: Toshiba Star Trek tie in Media: Website Sector: Entertainment & Leisure Other: Tags: Star Trek, DVD Player, LCD TV, Laptop, Toshiba Must include http:// Link: |  2 0 0 |
2. Upload your work (you can use the same image for the main and thumbnail versions but if you do please ensure that the image has a different file name from the thumbnail version): Formats supported .JPG, .GIF and .PNG  3. Upload a thumbnail of the work below: This will represent your work throughout the site (optimal size is 160W X 150H in pixels).  4. Describe the work. The brief To promote Toshiba’s new line of TVs, DVD players and laptops by creating a buzz around their partnership with the new Star Trek film. The campaign needed to position the products as innovative, state-of-the-art pieces of consumer electronics. The solution Across a variety of online and offline media, including a microsite and point-of-sale materials, the campaign’s hero products took starring roles in filmic settings. Strong graphic design tied the creative to the look and feel of the film, while the line ‘The future has arrived’ positioned the products as works of science fact. The results “MZL worked extremely hard for us during a challenging development phase. Their flexibility whilst maintaining a creative design of optimal quality was massively appreciated and resulted in a successful site launch – on time.” - Chris Scott, eBusiness Marketing Manager, Toshiba UK |
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