 1. Tag your work Title: SAS 6 nations Rugby campaign Media: Press Sector: Media Other: Tags: SAS, Rugby, The Intelligent Game Must include http:// Link: |  0 0 0 |
2. Upload your work (you can use the same image for the main and thumbnail versions but if you do please ensure that the image has a different file name from the thumbnail version): Formats supported .JPG, .GIF and .PNG  3. Upload a thumbnail of the work below: This will represent your work throughout the site (optimal size is 160W X 150H in pixels).  4. Describe the work. The brief To target senior business decision-makers with an integrated campaign; building on SAS’s existing rugby RBS 6 Nations sponsorship activities, while at the same time communicating how SAS delivers actionable business insights that enable successful decision making. The solution Strategically blending offline and online media, the campaign communicated how intelligent insights at crucial moments affect the outcomes of big matches. The sporting analogy presented an engaging platform to illustrate how SAS surpasses standard business intelligence, providing invaluable insights to improve performance and win. The results “The SAS and Mason Zimbler teams worked together to truly capture the emotion of the SAS and 6 Nations partnership, understanding that in our B2B marketing campaigns we have to be exceptionally innovative.” Alastair Sim, Director of Strategy and Marketing, SAS |
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