 1. Tag your work Title: Media: Viral Sector: Employment Other: Tags: Little Gordon, Viral, Caterer.com, Microsite Must include http:// Link: |  0 0 0 |
2. Upload your work (you can use the same image for the main and thumbnail versions but if you do please ensure that the image has a different file name from the thumbnail version): Formats supported .JPG, .GIF and .PNG  3. Upload a thumbnail of the work below: This will represent your work throughout the site (optimal size is 160W X 150H in pixels).  4. Describe the work. The brief Caterer.com, the UK’s leading hospitality recruitment website, wanted a high-impact campaign to generate mass awareness and connect emotionally with audiences. The solution Research indicated that employees in hospitality are united by their passion for the industry, so we created a viral video series around the concept of ‘An industry with character’. We brought this to life through a child parody of celebrity chef Gordon Ramsay, a heavyweight famed for his passionate rants about service and food. The results The virals generated over a million views, creating mass impact in blogs and forums, as well as national and even international TV coverage – raising brand awareness far beyond expectations. |
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