 1. Tag your work Title: MotorsportVision driving experiences integrated campaign Media: Press Sector: Entertainment & Leisure Other: Tags: sport, motorsport, cars, driving, drive, days out, gifts, integrated Must include http:// Link: |  2 0 0 |
2. Upload your work (you can use the same image for the main and thumbnail versions but if you do please ensure that the image has a different file name from the thumbnail version): Formats supported .JPG, .GIF and .PNG  3. Upload a thumbnail of the work below: This will represent your work throughout the site (optimal size is 160W X 150H in pixels).  4. Describe the work. Helping women burn plastic (and their men, rubber). Bookings for these driving experiences had shown that although it was the boys who got behind the wheel, it was their women who did the buying. We saw it as an opportunity to revive the battle of the sexes, albeit in a good-humoured way. The famous race tracks owned by MotorSportVision were the battlefield, with chances to seek revenge, to belittle and humiliate – all valid reasons to motivate sales among our largely female audience. |
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