1. Tag your work
British Airways - SEO & PPC
Travel & Transport
British Airways, SEO, PPC, bigmouthmedia, LBi, Digital Marketing, Cross Digital
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4. Describe the work.
• Integrated SEO and PPC campaign that carefully matched business objectives
• Achieved cross-channel synergies to maximise ROI & budget efficiencies
• By adding SEO data into the PPC bid management strategy, paid search was used to drive incremental sales only. This drove down PPC CPA by 87%
• 31% reduction in paid search CPA over the last 12 months
• 11% increase in PPC ROI over this period
• 87% reduction in PPC spend on “flights to ” keywords
• 18% increase in paid search conversion rates over the same period
• 400% increase in number one ranking positions for “flights to ” keywords
• Top 3 rankings for terms such as “flights to New York” and “flights to London”
• 3% increase in overall traffic share for British Airways
“Bigmouthmedia has been a key driving force in the improvement and progression of British Airways online marketing strategy. Their integrated SEO and PPC service has continued to drive positive results over the course of our relationship.”
Digital Marketing, British Airways
To read the full case study please click on the image above
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