 1. Tag your work Title: British Airways - SEO & PPC Media: TV Sector: Travel & Transport Other: Tags: British Airways, SEO, PPC, bigmouthmedia, LBi, Digital Marketing, Cross Digital Must include http:// Link: |  0 0 0 |
2. Upload your work (you can use the same image for the main and thumbnail versions but if you do please ensure that the image has a different file name from the thumbnail version): Formats supported .JPG, .GIF and .PNG  3. Upload a thumbnail of the work below: This will represent your work throughout the site (optimal size is 160W X 150H in pixels).  4. Describe the work. Summary • Integrated SEO and PPC campaign that carefully matched business objectives • Achieved cross-channel synergies to maximise ROI & budget efficiencies • By adding SEO data into the PPC bid management strategy, paid search was used to drive incremental sales only. This drove down PPC CPA by 87% Results • 31% reduction in paid search CPA over the last 12 months • 11% increase in PPC ROI over this period • 87% reduction in PPC spend on “flights to ” keywords • 18% increase in paid search conversion rates over the same period • 400% increase in number one ranking positions for “flights to ” keywords • Top 3 rankings for terms such as “flights to New York” and “flights to London” • 3% increase in overall traffic share for British Airways “Bigmouthmedia has been a key driving force in the improvement and progression of British Airways online marketing strategy. Their integrated SEO and PPC service has continued to drive positive results over the course of our relationship.” Eve Ireland, Digital Marketing, British Airways To read the full case study please click on the image above |
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