1. Tag your work
Redspottedhanky.com - FUSE
Travel & Transport
Digital Marketing, cost per click, CPC,display, SEO, PPC
Must include http://
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4. Describe the work.
• PPC campaign using FUSE, bigmouthmedia´s dynamic response tool
• Adverts displayed reacted to pricing data in real-time, automatically adapting to market conditions, and increased efficiency and effectiveness
• As a result, 158% improvement in CTR, 42% decrease in CPA and 23% reduction in CPC
• 104% increase in revenue from PPC
• 157% increase in total conversations generated
• 49% decrease in average cost per acquisition (CPA)
• 18% improvement in average conversion rate
• 140% improvement in average click through rates (CTR)
• 40% reduction in average cost per clicks (CPC)
FUSE = flexibility
• In this case FUSE managed one data feed (the price) and one rule (update the PPC ad copy with the latest price). But, FUSE has been built to deal with multiple data feeds (both automated or manual) and business rules.
• So, for example, FUSE can stop running a particular PPC ad when the last item is sold; or add real time resort weather into ad copy, making these ads stand out on Google.
To read the full case study please click on the image above
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