We´ve unveiled our biggest ever campaign for Britvic and PepsiCo, to help transform the nation´s outdoor spaces. In collaboration with leading environmental regeneration charity Groundwork, ´Transform your Patch´ is one of the most ambitious community-led transformation programmes to be undertaken across Great Britain.

The cross-channel multi-million pound campaign is the first that brings together the total portfolio of leading drinks brands; Robinsons, Pepsi, Tango, 7UP, Fruit Shoot, J2O, Drench, Lipton Ice Tea, Mountain Dew, R Whites and Britvic. Running for 9 months from February through to October 2012, ´Transform your Patch´ will help transform outdoor spaces nationwide, giving communities more access to outdoor sports, activities and fun.

Every purchase helps transform outdoor spaces!

Every single soft drink purchased of any of the participating brands represents a real 1cm2 piece of land that will be transformed. It´s a simple way for people around the country to contribute to a long-lasting legacy on their patch.

February 1st saw the first work for the campaign go live with our Transform your Patch website, followed by social media and online advertising.

On the site viewers are able to vote for their favourite project in their area via an interactive map, download material to help them support the campaign, or simply have a bit of fun by playing the bespoke game. Throughout the campaign the site will serve as an information hub – updating viewers on the progress of the different projects across the country. The Facebook and Twitter page will provide the opportunity to follow the campaign and comment on its developments.

Check out the great work - www.transformyourpatch.com